The captain of the Indian cricket team Virat Kohli is a radiant star not only on the field, but also in the world of the brand. The 28-year-old cricketer has just signed an Rs 110 crore Endorsement deal with German multinational Puma. "A link with Virat Kohli will improve the world of Puma`s image. But that means it`s not enough on its own for the brand to be demented. This will be Puma`s recognition, but maybe not translate to appeal. For a brand of salinity, design, product characteristics that characterize the brand, should have been communicated. The brand should have made additional efforts to explain it to the average consumer. Unlike the developed economy, these expensive sportswear are not necessarily supported by sportsmen. People need to know what Puma products have that its competitors are not.
If I looked at the Indian market, Virat Kohli is much bigger than Puma. I think it`s just another positive breach in his bank account. The agreement is more advantageous for Puma than for Kohli," Vishwanath added. Basketball legend LeBron James, who signed with Nike in 2003, currently has a shoe contract with the U.S. manufacturer, which could be worth more than $1 billion. James signed a lifetime contract with Nike in December 2015. It was reported to be the "biggest individual sports guarantee" in Nike`s history. Footballer David Beckham was one of the first athletes to sign a lifetime contract worth about $160 million with Adidas in 2003. Cristiano Ronaldo currently receives nearly $22 million a year from Nike, while rival Lionel Messi collects about $20 million a year from Adidas. We`re not even going to Michael Jordan`s.
This agreement makes Kohli the first Indian athlete to sign an Rs 100 crore agreement with a single brand. He is now a supporter of a brand supported around the world by Jamaican sprinters Usain Bolt and Asafa Powell, as well as footballers Thierry Henry and Oliver Giroud. The global sportswear brand PUMA today announced a three-year collaboration with Indian cricketer K L Rahul. "His personality is in perfect sync with the ethics of the PUMA brand and we are very pleased to get in touch with him and to establish this exciting partnership together." Virat Kohli added a feather to his cap when he became the first Indian sportsman to sign a one-mark Rs 100 Crore. Kohli has signed an eight-year contract with lifestyle brand Puma worth about Rs 110. This is what makes delhi`s boys` party an exclusive club of sportsmen such as Jamaican sprinters Usain Bolt and Asafa Powell and footballers Thierry Henry and Oliver Giroud – among others – as global ambassadors for the brand. The deal, which will cover most of Kohlis` career from here with the Indian team, comes with a fixed payment and royalties, depending on the brand`s performance. It all started with a single tweet posted on Sunday night by Indian cricket captain Virat Kohli. Accompanied by a photo of the 28-year-old cricketer, wearing a Puma T-shirt, trainers and shoes, the tweet set fire to the microblogging platform – until Wednesday night, he had received nearly 3,000 retweets and 27,000 likes. "As a cricketer, I constantly strive to be one step ahead both on and off the field and PUMA, the eternally faster brand, shares the same goals and values. It will be amazing to work with PUMA and join its impressive portfolio of athletes and superstars.ย The Times of India quoted Kohli as saying: "It is a privilege to be part of a large list of athletes that Puma has.